By Cathy Kristofferson, July 13, 2013
Baltic Pride 2013, while still battling Lithuanian authorities to hold the July 27th Parade in the capital Vilnius’ main avenue, has their advertising ‘deemed detrimental to minors’ in the same way as advertising alcohol or tobacco.
Lithuania’s national broadcaster, The Lithuanian National Radio and Televison (LRT), has decided that the PSAs can only be run during the late evening, after 11pm, to avoid ‘promotion’ to minors because they believe it will be ‘as damaging as alcohol and tobacco.’
The Lithuanian Gay League (LGL) Friday asked the Inspector of Journalist Ethics to examine the LRT’s labeling as detrimental and their actions limiting broadcasting times, as they find the restrictions unreasonable.
The LGL has been trying, since early May, to broadcast the Baltic Pride 2013 advertisement.
This PSA, for example, has been given a social advertising “S” rating shown in the top corner when broadcast. And to date has only run after 11pm:
We reported on Baltic Pride 2013’s ongoing legal battle with Vilnius municipal authorities here on OBLOGDEE. The latest action taken by the city authorities was to again appeal the decision made by a Lithuanian court. The Vilnius Regional Administrative court has just ruled that the Parade must be allowed on the main avenue, however it seems the municipal authorities will not accept the ruling. Multiple entities have called on the Lithuanian government to step in and overrule the Vilnius municipal authorities.
The first event of Baltic Pride 2013 – a photo exhibit – opens in Vilnius today.